Keyword Results Analyzer - Software Review

This is a bit of a long review. The short version: I definitely recommend Keyword Results Analyzer for Wordtracker if you do a lot of keyword research. While most of this review discusses what I like about the software, I also include the things that I don't like, so if you want to skip directly to that part, just scroll down to the bottom.

I hesitated quite a while before I purchased Keyword Results Analyzer. I had no doubts that it worked as easily as Andy Williams describes on his site, but I already have Excel, and while I'm not an Excel whiz, I know enough to do simple sorting and things like that. Excel is a very powerful program, so it didn't make sense to buy another program that would do what I could do with Excel.

I also have a year-long subscription to Wordtracker. But I wasn't really using it as much as I wanted. Then one day, I realized it was because I simply didn't like working with the Excel spreadsheet. Excel is a powerful program, very definitely, but it's not that easy to work with.

I figured I could tackle that learning curve and become proficient at Excel, or I could try out Keyword Results Analyzer. So I went back to Andy's site, read what he had to say again about the software, and then I bought it.

I am so glad I did. Not only do I use KRA-WT almost daily, I am now making full use of my Wordtracker subscription. The key is that KRA does only a few things, but it does these few things extremely well.

Using KRA-WT is easy. You email yourself the results of your Wordtracker competition search, then you copy and paste the entire email into the import window of KRA-WT. KRA-WT will go through the email and import the keyword data into a project file.

Once your keywords are in your project file, you can filter out keywords with low KEIs with one click. This will leave you with a list of keywords with higher KEIs.

The KEI measure that Wordtracker provides is a measurement based on the number of searches for a specific keyword and the number of competing web pages which contain that keyword. The higher the KEI, the better chance you have of ranking well in the search engine results for that keyword.

Using KRA-WT, I am able to narrow down a list of 3000+ keywords to a much more manageable list of the more profitable keywords. Profitable simply because they are keywords for which I'll have a better chance of ranking highly for in the search engines.

The beauty of the program is that I can do this with the click of a button.

KRA-WT also contains other additional, rather cool, features.

You can choose a "root" word and create a list of high-potential keywords that contain this root word. Now, that's nice in itself, but using the "appended report" function, you can add this list to your appended report, then go back to your original keyword list, and choose another root word. The new high-potential keyword list you create using this new root word can then be added to the same appended report.

Using this feature, then, you can quickly create different keyword lists based on the specific categories on your site. You'd do this by generating different keyword lists using your different categories as your root word.

An example would be a site on computer hardware, with the following categories: "printer", "external drives" and "monitors". Using the appended report feature, you would create keyword lists for each of these categories, separated out but all in one handy report. It makes article writing a cinch (except, of course, for the writing part, which you still have to do yourself, or hire out).

The other great feature is the "niche within a niche" feature. I haven't played around with this one so much, but what it does is go through your keyword list and separate out various niches. Save these niches to their own folder, select the ones you like, then create a merged file. You'll be able to see all the niches you selected and decide if you'd like to do minisites on these niches. Or use the niches as the different categories of the Web site you're creating.

KRA-WT also allows you to keep adding keywords to any of your initial keyword lists, and then eliminate  duplicate keywords. I find this a great feature, because I am always heading back to Wordtracker to find more keywords for specific niches.

So that's what I do like about the program. There are a few things that could be improved, though.

If you're like me, and you've been to Wordtracker several times, or even once, and you saved your results as a .csv file so you could look at them in your spreadsheet program, you won't be able to import these keyword lists into KRA-WT, which will only work with raw email data. So if you're undecided about KRA-WT, next time you go to Wordtracker, take the extra step of emailing yourself your keywords as well as saving them as .csv files - you'll be glad you did!

And, while KRA-WT is really easy to use, it's not that intuitive when you move beyond the sorting and filtering. I must admit, there are still some things that I know the program does, that I haven't yet figured out how to do. On the other hand, since I mainly use the program to sort according to KEI, I haven't really found this to be a huge problem.

Click here to purchase the Keyword Results Analyzer - Wordtracker Version, or to get more information.