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Aweber Enhances Email Marketing Services
May 22, 2008
If you do any email marketing at all, you're probably signed up with an autoresponder service. One of the most widely used services is Aweber (it's the one I use for my rather small lists) and they've just announced their new enhanced services, which sound like they will provide marketers with a ton of analytical data.
Reading through the list of new services, I can see where this would be an amazing deal for medium-sized and large firms, as well as marketers with very large lists.
I mainly use my Aweber account to maintain a small number of equally small newsletter lists. I don't do much selling through my lists - mainly it's a means of updating my readers. I will one day branch into doing a bit more niche-targeted promotion through my lists (hence the list-building right now) but I'm not doing this yet.
Luckily, Andrew Wee reports that existing customers can choose not to opt for the new services (which come with an increase in price). Andrew notes:
The old package cost $179.40 for 10,000 list members for a year. The analytics-enhanced service costs $69 per month for 10,000 list members.
With about a 362% increase in their prices, email marketers will have to decide if they need the enhanced analytics functions.
In an exchange between marketer Kevin Riley and Aweber founder/CEO Tom Kulzer, Kevin mentioned in a twitter update that existing customers can choose to remain on their existing plan.
I will be staying with the basic plan that I have right now, so I'm glad to see that option exists.
I will likely be setting up a newsletter for Adventures soon - to be honest, it's something I wish I'd done earlier. I have another blog where I do have a newsletter, and I have three times the number of newsletter subscribers as I have feed subscribers - that's definitely food for thought.
I suspect that the new analytics features will be very enticing for marketers who sell their own infoproducts.
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Posted by BJ at 06:27 PM in Internet Marketing | Permalink
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Comments
You are right - very enticing. Will have to update you after we try it out. Thanks.
Posted by: dee | Jun 20, 2008 11:46:22 PM
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