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Flexible Adsense Formats?

April 18, 2005

I'm a little bit late with this news, but Darren Rowse over at Problogger noticed that a few non-premium publishers have been showing Adsense ads that are a bit different from the regular run-of-the-mill ads:

Here’s the scoop. Adsense are testing a system where by the publisher not only chooses from a number of prescribed ad formats (as we currently do) but where they themselves are able to determine:

1. the ad format size
2. the number of ads to be shown in this space

If you go to Darren's post, there's a screen capture of one of these slightly different ad blocks. From what Darren's uncovered, it seems like a real possibility to me - and something that's pretty sensible. There are a lot of spaces where I could tuck in Adsense, if I had the flexibility to change the format of the ad blocks.

So here's hoping ...!

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Posted by BJ at 01:11 PM in Adsense | Permalink

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