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Informational Site-itis
February 16, 2005
A little while ago, after talking with my friend Gail about things, I finally realized I had my terminology all mixed up. (One of these days I'll get Gail to start a blog and then I can finally link to her ...)
Anyway, I kept talking about my ideas for content sites to her, and it was pretty clear after a while that we were not talking about the same things. I finally realized that:
- when I was talking about a content site, what I really meant was an informational site or an online magazine
- a content site, in internet marketing-speak, is a big site filled with lots of information but the primary goal is to presell
- a mini-site is a site with less than 30 pages whose only reason for being is to make money (okay, I kind of knew this one)
Now, this is all a very simplistic and primitive Clearing of My Own Mind about these different types of sites. I'm not saying these are the "legal" or "formal" definitions of these kinds of sites, just that setting them out this way has helped me a lot.
Having said that, it has become really clear to me that I suffer from massive informational site-itis. I'd say about 75% of my ideas are focused on developing informational sites, in topics that interest me a lot.
Which is all fine and good, but if I'm ever going to get out of this deadline-to-deadline rut of mine, I'm going to have to start focusing on the other 25% a bit more and switch the numbers around so that it's 25-75 informational vs. content.
First, because there's no way I can handle that many informational sites, at least not in the beginning. And second, this is a web publishing business I'm building here, and content and mini-sites are important in terms of of short-term viability. And if I don't get short-term viability, I'm never going to become a full-time web publisher.
Okay, got that off my mind. I'm feeling much better about things now.
That said, here's a great thread over at Lynn Terry's SelfStartersWeekly about making money as an affiliate marketer. If you go to the second page, you can read Rae's post about building your business (it's the second post on that page). How she started out puts my "one hour a day" plan to massive shame, so I'm planning to build on that hour a day until it's just a bit closer to what she's talking about.
But in the meantime, there are deadlines to meet! So I'd better get to them.
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Posted by BJ at 12:49 PM in Internet Marketing | Permalink
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