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Trend Spotting!
October 01, 2004
I've decided to introduce a new category today - Trend Spotting. I'm still going through my Three Strikes ruthless newsletter unsubscribe campaign, and I realized I'm getting some great stuff about trends. This is yet one more reason to weed out all the "hypnotically written" newsletters I've been getting (Internet marketing insider joke here: if you didn't get the punch line, count yourself lucky).
Anyway, to launch this new category, here is the Fourth Annual Digital Future Report. This free 104 page report from USC's Center for the Digital Future talks about Internet usage trends, including a great section on Consumer Behaviour (as in, buying online - do you or don't you?).
(Marketing Sherpa sent this my way, by the way - great newsletters)
Note: For those of you who use FinePrint (see my FinePrint post), DON'T use it for printing out this report. And if your printer's "draft print" function is rather weak, go with regular quality print.
- BJ
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Posted by BJ at 08:02 PM in Free Resources and Tools, Trend Spotting | Permalink
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Comments
Hey - What a good category to start writing about! You should check out our blog on the trand spotting subject: PSFK Trend. http://www.psfk.com
Posted by: Piers | Oct 8, 2004 3:18:02 PM
Thanks for coming by, Piers. I just very quickly hopped over to your blog. Nice site! I will have to go back to visit more thoroughly soon.
- BJ
Posted by: BJ | Oct 8, 2004 3:43:53 PM
BJ, You many want to also check out Trendwatching.com. It is a monthly newsletter, but what I found interesing is that they not only supply trends and where they are taking place, but opporunities related to the trend as well.
Alex
Posted by: Alex | Apr 15, 2005 1:57:16 PM
Thanks, Alex - looks like a good newsletter.
Posted by: BJ | Apr 19, 2005 2:55:49 PM
