« Rethinking John Reese's Traffic Secrets | Main | Brad Fallon and Paymentech »
A Fragmented Focus Approach
October 22, 2004
Those of you who have been following along with me since I started this blog will realize that while I have tons of ideas, implementation remains my biggest challenge.
In almost every "how to find a niche" article I've read, the suggestion to write down a list of all your interests will invariably pop up.
Whenever I start doing that, I end up with pages and pages.
So the key is to narrow this down.
John Reese wrote an article last month in his blog in which he talks about the importance of focus. The article is quite aptly titled, "More Projects = Less Profits".
After much thought about this, I realize that not only am I not very good at focusing on one project at a time, if I did try to work on only one thing - I'd go nuts.
I've always been the type of person with lots of things on the go. If I have to work on one project straight through for more than three days, I get extremely cranky. I like to have several files open on my desk at any given time, so that I can work on one thing, and then quickly move onto another when my interest in the first starts to flag.
I think that's the lure of webmastering and Internet marketing for me: with some basic knowledge and a few low-cost tools, I can explore - and yes, implement - an unlimited number of ideas.
And ideas I have - by the bushel. For me the test is in actually doing something with my ideas.
John Reese has an extremely good point though. I don't doubt that the most successful Internet marketers are the ones who focus on one project at a time, testing and tweaking and making adjustments until they've squeezed as much profit out of it as possible. (I'm paraphrasing here)
On the other hand, I'm also a rather optimistic person. And while I readily admit that I will never fit into this particular mode of thinking/working, I think I can at least fine-tune some things around here so that I am doing my version of focusing.
First, I'm going to pick a maximum number of ideas (five, I'm thinking) I'll be working on at any given time.
Second, I'm not going to let myself get side-tracked by a sixth or seventh or 1098th idea until I complete one of the five ideas I'm currently working on.
This will be the hard part for me.
Third, I'm not going to feel guilty about spreading myself thin like this because I know I work best this way.
Will this work? I don't see why not. I haven't picked all five projects yet. My criteria will be based on profit potential, naturally, but I will also throw in at least one "passion for the content" site.
And since I've already started on a couple of projects, I figure I'm about as focused as I'm going to get.
- BJ
Bookmark this: BlinkList | del.icio.us | Digg it | Furl | reddit | Yahoo MyWeb
Posted by BJ at 03:10 PM in Internet Marketing | Permalink
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/t/trackback/69656/1306445
Listed below are links to weblogs that reference A Fragmented Focus Approach:
